June 23, 2020 Alice

3 Reasons Why Your Salon's Website Needs to Rank in the Top 3 Google Search Results

3 Reasons Why Your Salon's Website Needs to Rank in the Top 3 Google Search Results

SEO is complex, but the reason behind its importance is incredibly simple: your business needs to be found in order to be chosen. And how are businesses found nowadays? Google search engine results. 

People are coming to Google to search for a local “hair salon near me” or “hairdresser near me”, and usually find what they’re looking for on the first page, and more often than not, in the top three search results. Many people, agencies or marketers over-complicate SEO, not us… 

You probably already realize how critical it is to maintain an active online presence so customers can find you on the first page of results. If not, take take a look at this salon we’re working with in Dublin. In month two and three, they seen a surge in their Google ranking and by month 5, they are ranking 2nd for the following keyword search results in Dublin: “hairdresser“, “hair salon“, “sustainable salon”, “eco-friendly salon” and 1st for Aveda salon“. It is no surprise that this salon seen a 20% increase in revenue from ranking in the top 3 of Google. 

SEO is straightforward if you take the necessary steps over the course of 2-4 months. The gulf between ranking in the top three search results and ranking fifteenth is immense. In fact, even appearing on the first page is not always enough. You need to be in the top three results. Here’s why… 

You Won’t Be Considered, if you're not found

Blunt but true. It’s now common knowledge that appearing on the first results page is essential, with an overwhelming majority of users never scrolling past those first ten items. (Adding to the already extensive documentation of this trend, a recent Moz survey found that only 7% of respondents browse past the first page.) To spell that out, that’s 93 out of 100 people not going to the second page of Google search results for when they search for “hair salon” or “hairdresser” in your area. 

However, not all spots on the first page are equal. The top three spots get around 75% of clicks. So, 75 out of 100 people will consider you if you’re in the top 3. For salon owners who want to taste how SEO works, we’re offering a 2 month trial package for SEO for two salons per city. It starts with a completely free local SEO competitor report, to see what the current situation is.

It’s easy to imagine why people don’t scroll past the first page. When customers are searching for a salon, three options can already be a lot to consider when you factor in the time it takes to look at photos, reviews, and prices. After a few tries, they will probably find a salon that has exactly what they’re looking for. Unfortunately, even if you offer the same services at the same level (or higher), customers won’t consider you if you don’t rank highly on Google.

Organic Ranking Builds Credibility

Beyond the logistics of your site appearing on the first page, ranking high is also significant for your reputation. Technically, it’s easy to get exposure—just buy ad space on Google. The only problem is that users don’t trust advertisements nearly as much as organic results. When customers are looking for local businesses like a salon, they click on organic results. Given that searching for the right salon can be a lengthy vetting process, it’s understandable that users don’t jump directly to the first ad they see. Young people in particular are used to wading through marketing sludge of paid ads and picking out the authentic information and businesses. 

In visitors’ minds, if your salon is ranking high organically and has lots of reviews, you’ll be the first one they click on out of the top three! By ranking high means more new customers, more new customers with an auto-email for review generation means you’ll have more reviews. More customers + more reviews = even more new customers

By taking the first step of being highly visible online, this will set your salon up for long-term success

It Helps You Stay at the Top

Speaking of credibility, another key benefit of ranking in the top three organically is that it enables you to sustainably build clout in your industry. Paid advertising will buy you a short and expensive time in the spotlight, but it won’t translate to long-term success in search results. Some salons have been paying for Google Adwords for more than six months already, if they invested in doing organic SEO, they would be sooo much better off right now. Oh well, never too late!

Admittedly, SEO is a lengthy process; it takes 3-6 months of work to rank in the top three, and even then you will need to keep making adjustments. However, once you start ranking highly for several of your relevant keywords, searchers will begin to perceive you as a leader in your niche and you’ll make a formidable return on investment in the short and long term.

For instance, if you are among the first results for both “hair salon [town/city]” and “balayage [town/city],” customers will get a strong impression of your position in the local hair salon community, as well as a sense of your particular skill set. Once you’re found, make sure you’re chosen. Being chosen is the easy part if you’re an established salon, you just have to display the best images and videos on Google My Business and your website. 

Putting in continuous effort to establish yourself online has the potential to translate into staying power and an increasing amount of new customers as your website gains traffic, reviews and more. 

Being the number one salon in your local area

In a culture of online decision-making, you can no longer ignore your position in the search results. The bad news is that the competition is steep; ranking 10th simply won’t cut it. The good news is that you can achieve great organic SEO in just a few months. To give businesses a glimpse of what they might look like, we offer a completely free competitor report. We investigate your SEO, as well as that of your competitors, and show you what you need to do to improve your results.

Feel free to take a look at the Dublin hair salon we helped reach top three Google search rankings for multiple keyword searches such as “hairdresser in Dublin”, “hair salon in Dublin”, “sustainable salon in Dublin” and many others. After only six months of working with our team, they are seeing a 20% increase in salon revenue!