What Is SEO and How Can a Hair Salon Benefit From It?
The days where customers would find you through the yellow pages of a phone book are long gone. Nowadays, most people will find your salon through an online search. Research shows that 86% of customers rely on the internet to find a local business and 4 out of 5 people conduct online searches for hairstyles and haircuts. Word of mouth and random traffic from passersby is great but it’ll only take you so far. If you really want to expand your business, then you might find some use out of SEO.
SEO refers to search engine optimization and put simply, it is the practice of optimizing your website in a way that makes it easy for search engines, and ultimately clients, to find. Here’s a simple equation to sum it up:
Keywords + blogs + optimised website = GOOD SEO
Even if you only operate locally, you can still benefit tremendously from SEO, especially local SEO. Local SEO will help your salon to rank high for customers searching for hair salons near them in any given area. SEO also has both short-term and long-term benefits. Investing in SEO now will yield benefits not only for tomorrow but for years to come. Below are five benefits that hair salons can reap from strong SEO.
Benefits of SEO for Hair Salons
Create Visibility, Credibility and Trust
Being on the first page of Google will allow your hair salon to be seen by everyone who searches for your targeted keywords. Customers are also much more likely to trust the results that appear at the top of the search, thus contributing to that business’s credibility and trustworthiness. In fact, research shows that 75% of people don’t even look past the first page, meaning that those businesses are never even seen.
Stay Ahead of Your Competition
If your competitors are appearing on the top results on Google then you can be sure that they’re engaging in SEO practices. However, the truth is that most hair salons and small businesses, in general, don’t use great SEO practices and therefore have a poor ranking. If you can get a hang of SEO, then you can rank way ahead of your competitors who are not investing time in it.
Bring Your Ideal Customer to Your Website
One of the best things about SEO is that, once you master it, you can attract exactly the type of people you want to your business at any time of day. Your site will be seen by people who are searching for hair salons near them or a specific type of haircut or service that you offer. These people are looking for a salon to go to and they will most likely make a buying decision then and there. If your salon is in the top results, you can maximise the chances that the salon they’ll choose will be yours.
Better Conversion Rates Offline
Isn’t the ultimate goal of SEO to bring you more customers? Of course! A study conducted by Go-Gulf revealed that 72% of people who search for a local business online within an 8 km radius end up visiting the place and that 78% of local mobile searches result in offline purchases. Moreover, about 46% of all Google searches are looking for local information.
It’s Cost-Effective and Brings in Excellent ROI
Advertising and marketing can eat up a large part of a hair salon’s budget, and if not done properly then the return on investment it’ll bring could be minimal. However, by investing in improving your website’s SEO, you can rest assured that it will yield the benefits promised and for a fraction of the cost. SEO costs far less than many other traditional or paid marketing methods and brings in a large return on investment if done properly. Also, the benefit you get from SEO is lasting and available 24/7.
It Has Both Short-Term and Long-Term Benefits
Optimizing your website for SEO will help your salon reap the benefits both short-term and long-term. This is particularly true for hair salons, because once people find a salon they like, they usually stick to it, so you’ll get loyal clients.
SEO is a powerful marketing technique for hair salons to use. If you’d like to know more about how your site is currently ranking and what your competitors are doing to rank so high, order a free SEO Report from us.