What Information Should A Restaurant’s Website Contain?
You’ve probably already heard about why your restaurant needs a website, but if you’re still on the fence, have a look here. Your website is the face of your business online and it should represent you in the best possible way. Here are some elements that every restaurant’s website should include:
Your menu is the most important part of your restaurant, so it should be the number one thing to include on your site. Think about it, what do you typically do after driving past a restaurant that seems interesting? Chances are you go to see their menu online.
Customers want to know which dishes you offer and at what price points. Some people might also have food allergies or dietary restrictions, so they’ll be especially meticulous when choosing where to dine. The more information you have about your food on your website, the better!
Content About Your Restaurant
Your website allows you to tell the story of your restaurant —so tell it, and wow your customers! Tell them about who you are and why you chose to open your restaurant; tell them about your chefs and about your food; tell them your story.
You can also choose the colours and design that you feel present your restaurant in the best way possible. Your written content will contribute to how well people find you in local searches through the use of search engine optimisation. You can learn more about how to improve your online ranking here.
Photos of Your Restaurant and its Dishes
Just as written content is important, so is having some quality visual content. Customers will want to see photos of your dishes, the interior part of your restaurant and maybe even your staff. High-quality photos carry an air of professionalism and establish trust in your brand. Taking photos of your restaurant doesn’t have to be difficult or costly, you can even learn some basic tips for taking photos yourself.
Your Contact Details
And now to the more practical things, your customers should know where to find you and what your opening hours are. There should also be an email and a phone number so customers can contact you in a way that suits them.
A Way to Book Online
The truth is that many people prefer the ease of making a reservation with the click of a button instead of picking up the phone and calling. A simple online reservation form will make things easier for both you and your customers.
Positive Reviews from Customers and Critics
Nowadays, 84% of people trust online reviews as much as recommendations from friends. 92% of customers will also read an online review before dining at a restaurant, so it’s crucial to have examples of some glowing reviews on your website. If you’ve managed to get a critic’s review, then include it on there too. Reviews establish trust.
A Link to Your Social Media Accounts
Social media has numerous benefits for restaurants including increased customer engagement and loyalty, not to mention the fact that it’s a fun way to promote your brand. Having a link on your website to your social media accounts makes it easier for customers to find you and start following you online!
These are some of the main points that every restaurant should have on their site. However, there are many more things that you could include, for example, blog posts, videos or sample recipes.