Treacy Decor
SEO Case Study
See how we helped Treacy Decor, a paint shop in Roscommon, reach customers around the country by introducing SEO design to their brand new website, and implementing our advanced SEO strategy across the web using the second trading online voucher.
The Proof
After just a few months, Treacy Decor went from a ‘brick and mortar only’ store to being found first online for several target keywords such as “paint shop in Roscommon”, “dulux colours in Roscommon”, “wallpaper shop in Roscommon”, and many more.
Google Search Results
To further assist with their SEO we optimised the Google Business and Google Maps profile for Treacy Decor. Now, when people search for this great family business, they are met with an informative first impression that showcases the quality of Treacy Decor, and the exclusive products on offer both instore and online.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
- Before
- After
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below 40th
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below 40th
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below 40th
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below 40th
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below 40th
-
below 40th
-
below 40th
-
below 40th
-
below 40th
-
1st
-
2nd
-
2nd
-
3rd
-
3rd
-
4th
-
4th
-
16th
-
19th

What we did
- We secured the second trading online voucher of €2,500 for Treacy Decor.
- Optimised every page of their website with keywords related to what Treacy Decor does best.
- Implemented a link-building strategy to increase Treacy Decor’s rankings on Google.
- Published blog articles filled with relevant keywords related to what Treacy Decor offers.
We got to work on advanced SEO strategies, ensuring this business is found by their target audience, where their target audience browses online. - Optimised their online store so Treacy Decor is first in line when people search for their exclusive Frenchic paints and wallpapers.
SEO Timeline
We developed Treacy Decor’s website by applying the best SEO practices to every page, and incorporating it into the design. Following the development phase, we registered Treacy Decor’s new website on several listing websites with high authority, increasing their own domain authority, thus increasing their rankings on Google.
Week 1-8
Designed and built the website
Week 8-10
SEO Optimisation
- Identified what keywords they needed to be found for
- Optimised the website with those target keywords
- Put our link-building strategy into action
Results
Treacy Decor started experiencing fantastic results in the weeks ahead with higher website traffic, more online purchases, and consistent enquiries.
SEO Optimisation
- Identified what keywords they needed to be found for
- Optimised the website with those target keywords
- Put our link-building strategy into action
How people are finding Treacy Decor on Google
Over the past 3 months, 8,810 people have found Treacy Decor on Google because they are ranking high for keywords like “dulux colours in Ireland”, “wallpaper store in Ireland”, “home decor store in Ireland” and more! This strategy is called SEO!
Results:

SEO
People who found Treacy Decor using SEO terms they targeted
Direct
People who found Treacy Decor's business profile using your name or address
Branded
Treacy Decor was found when people searched for a brand related to your business
Results:

SEO
People who found Treacy Decor using SEO terms they targeted

Direct
People who found their business profile using your name or address

Branded
Treacy Decor was found when people searched for a brand related to your business
Actions:

547K Website Visits
People who accessed Treacy’s website through Google Maps

346K Photo Views
People who viewed the photos on Treacy’s Google Business profile

586 Calls
People who called Treacy directly from Google

547K
People have clicked to visit Treacy's website

346K
People have viewed the photos on their Google Business profile

586
People have called Treacy directly from their Google Business profile
See what Thomas has to say
“Began our journey with mamma marketing this time last year through a local enterprise grant. All have been extremely helpful with drafting up new ideas, blogs, e-commerce strategies and many other behind the scenes material that comes with building a grade A website. Thanks to Rory, John and all the mamma marketing team.”
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.