Social Media Management
For Hair Salons

Social Media
Management

Customer loyalty, engagement, and attract new customers

When customers are selecting a hair and beauty salon, they are far more likely to search online as opposed to asking for advice or visiting a business in person. 

Social media allows you to showcase your salon’s professionalism and personality, attracting new clients and engaging the old.

Your content is a glimpse into your business—one that should inspire confidence.

When a customer is deciding where to get their hair done, the first resources they consult will be reviews, social media, photos and your website. Greet them with a feed that features examples of your work, photos of your stylists and space, and feedback from customers. Armed with this information, they will better understand who you are and can make an informed decision before they book your services. 

Used creatively, social media is your best ally when it comes to advertising and marketing. In this day and age, that’s how you get new clients in your salon!

Customer loyalty, engagement, and attract new customers

Far more people make their buying decisions online rather than asking around or visiting a retail outlet or business. Social media is a powerful and useful tool to showcase everything that makes your business great.

Creating high-quality content on social media helps to increase customer loyalty and customer engagement, and is useful for attracting new customers, too.

Being active and consistent is essential. Don’t be afraid to have a bit of fun on social media.

People want to see inside the business and to find out what it does best!

When a potential customer is online making a buying decision, (s)he scans through either or all of the following: reviews, social media, photos and the website. On these platforms, you must portray your business in the best possible way. This portrayal should be consistent, relevant and engaging so that people can get a feel for the company.

Social media is also a powerful tool for creative advertising and marketing campaigns.

Social Media is also a powerful tool for creative advertising and marketing campaigns.

Social Media is also a powerful tool for creative advertising and marketing campaigns.

Spreading the word

Word of mouth is now online. If your salon’s social media is active and engaging, your customers will be more likely to share your profile and posts, or even tag you in a photo after getting their hair done. Over time, your account will become a valuable resource for new customers who wish to verify the quality of your work and vibe of your salon.

Spreading the word

Word of mouth is now firmly online. People use social media to make recommendations to their friends. If your customers are taking photos inside your business, tagging your location, or leaving a positive review for others to see, this is gold.

Our Process

Every hair and beauty salon is different when it comes to branding and desired voice on social media. In our initial conversations, our team learns what your salon does best, why your loyal customers love coming back, what your goals are and how we’ll portray your brand on social media over the coming months.

You’ll have a dedicated manager who communicates between you, your staff and our salon marketing team. We firmly believe that the best salon marketing strategy for social media is to regularly post real content from within the salon, with the help of your staff and clients. 

We’ll send you lots of useful material, such as videos, ebooks, and PDFs for you to share with your staff. This content will teach them how to take high-quality photos in the hair salon, comfortably ask for photos from willing customers, and more.

Our social media team regularly posts on Instagram, Facebook, Twitter, Youtube, TikTok, Google and other relevant platforms. We’re always monitoring comments, follows, unfollows, likes, shares and any other interactions. 

In our monthly meetings, we share our insights and results for you to seamlessly keep track of our progress and your salon’s levels of engagement across different platforms. We’ll use these meetings to give and take suggestions and discuss posts about upcoming events, awards and special milestones, such as one of your hairdressers celebrating their one year work anniversary.

 

Our Process

When it comes to developing the voice of a brand, there is no ‘one-size-fits-all’ approach. You do, however, need to maintain a certain standard for the relevant business or industry.

In our initial conversations and consultations, we explore and analyse how your business wants to portray itself on social media. We will discuss subjects including what topics we will cover in our posts, what kind of voice your company wants to have on social media and how we will communicate with your staff, brainstorming ideas about how they can contribute. Your loyal customers love your business not only because of the products/services you offer, but also the people who provide them. The best content is real content from within!

Our clients have a dedicated manager who communicates between our team and our clients, handling requests, suggestions and critiques. He/she will also communicate with your staff.

Our team posts content on Instagram, Facebook, Google My Business, TikTok, YouTube, Twitter and other relevant social media platforms. We monitor and reply to comments made by your followers and regularly check these insights, which we share with you in our monthly meetings.

Enquire about a plan that fits your budget and goals

Depending on your industry and size of business, a member of our team will explain what social media platforms to should post on and how active you should be.

Level 1

plan 1@2x

€500

18 posts on each platform

Level 2

€750

30 posts on each platform

Level 3

plan 3

€1200 +

60 or more posts on each platform

Enquire about a plan that fits your budget and goals

Depending on your industry and size of business, a member of our team will explain what social media platforms to should post on and how active you should be.

Level 1

plan 1@2x

€500

18 posts on each platform

Level 2

€750

30 posts on each platform

Level 3

plan 3

€1200 +

60 or more posts on each platform

Mamma Marketing