Social Media
Starter Kit for
Hairdressers

In three months, our team will revamp your Instagram, Facebook and Google My Business accounts.

Training,
tutorials and
how-to material

In three months, our team will revamp your Instagram, Facebook and
Google My Business accounts. Our social media team lead the way,
who are experienced in working with hairdressers, show your team
how social media can have a huge impact on your business. We do
three months of posting on Facebook, Instagram and Google, and
involve your team every step of the way. We include training, tutorials
and how-to material for your team to watch, print out and learn from
our salon experts, as we post on your social media accounts and
engage with followers.

What does the kit include?

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Social Media Design Kit

Instagram cover designs, aesthetic
of images to be posted

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Content Plan

Plan of posts to always be 3-4
weeks ahead of schedule on
Facebook, Instagram and Google

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45 posts per month

20 on Instagram, 20 on Facebook
and 5 on Google My Business

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Training of Staff

Training of staff for taking photos
and videos with their smartphone

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Tutorials

Tutorials on how-to post, how-to
write captions, how-to seamlessly
ask clients to get involved

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Hashtag Training

Hashtag research and training

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Reporting

Reporting on what works and
what doesn’t

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3 Month Plan

€300 per month, for three
months

What does the kit include?

Ativo 28

Social Media Design Kit

Instagram cover designs, aesthetic
of images to be posted

Ativo 27

Content Plan

Plan of posts to always be 3-4
weeks ahead of schedule on
Facebook, Instagram and Google

Ativo 8

45 posts per month

20 on Instagram, 20 on Facebook
and 5 on Google My Business

Ativo 33

Training of Staff

Training of staff for taking photos
and videos with their smartphone

Ativo 34

Tutorials

Tutorials on how-to post, how-to
write captions, how-to seamlessly
ask clients to get involved

Ativo 15

Hashtag Training

Hashtag research and training

Ativo 14

Reporting

Reporting on what works and
what doesn’t

Ativo 32

3 Month Plan

€300 per month, for three
months

What are
the benefits?

We show your team and train them on how to maintain an active,
engaging social media presence which has many benefits for your
salon, the main one being an increase in revenue! We can guarantee
that an active, organised social media presence will increase revenue
by social media having an influence on the following, if done correctly:

Ativo 30 (2)

Increased customer engagement

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Increase in customer loyalty

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Increasee in potential customers choosing
you over competitors

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Increase in referals

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Increase in employee engagement

What's
Our Process

Our team develops a social media strategy for your salon, hairdressers or barbers to be organised with their social media posts by being 2-4 weeks ahead of posts at all times. We help you by posting all the content over the initial 3 months, training your staff on how to do it and by sharing our insights into what works and what doesn’t in our monthly reports and meetings.

What's Included?

Setting you
off in the best
way possible.

In the kit, we include several things that set you off in the best way possible. We make sure you look professional, you have a strategy in place and can get your team involved. To begin, we send you a social
media design kit which includes designed highlight covers, a content plan and then lots of instructions, tips and tricks for your team to do it themselves. Over the first three months, we send you the next 3-4 weeks of posts at the start of each month and also present a monthly report which shares insights into what content works the best and what is needed to do better in the following months.

Social Media

Design Kit

We show your team and train them on how to maintain an active,
engaging social media presence which has many benefits for your
salon, the main one being an increase in revenue! We can guarantee
that an active, organised social media presence will increase revenue
by social media having an influence on the following, if done correctly:

Hashtag Research

Our team finds out what the best hashtags are to use and we
share them with you. Depending on what category you’re posting
about determines the hashtag that you’ll use. It’s always good
to use location specific hashtags such as #londonhairstylist or
#newyorksalon, or hashtags related to the category of post such as
#balayage, #kerastase, #colourtransformation etc.

We make sure to use a variety of hashtags over the initial three
months so we can determine what hashtags work the best.

Social media content plan

It’s important to be active and consistent on social
media. Here is our proven social media strategy for
salons unveiled.

Ativo 27

Structured Content Plan

We’ll show you how to create a content plan and schedule of posts to be
automatically posted over the initial month, or three months

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20 Themes Post per Month

There are 30 days in a month so try and post at least 20 times per month.
Think about five categories of posts you want to share. If those five categories are “products”, “our team”, “transformations”, “reviews” and “experience”, decide how many you want to post for each. To keep it easy, let’s say four posts for each category.

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Be part of the process

Our team will send you the next 30 days of posts at the start of each month
which you can then see, read and give critique or suggestions before it’s
scheduled to post.

Tone of voice

For the captions, we’ll send you a short questionnaire so that we can get a
better idea of what tone of voice and brand identity you want us to use.

Message

The captions should describe what the image is, who it was created by
(whether it’s a hair style, product of photo/video or the salon experience) and a little personal message. Tag someone in the image, whether it’s a
stylist, client or the brand of products you use!

Measuring Engagement

Once we’ve created your content plan, we decide what are the best time to
post and we then test different times to test engagement levels.

Reporting on
engagement

At the end of each month, when we send you the next 2-3 weeks of
posts, we will share insights into what was most engaging and what
wasn’t over the previous 4 weeks of posts. By analysing what works
and what doesn’t, this gives us a clearer idea of what we’ll post over
the next month.

After three months of this, we should have a pretty good idea of
what kinds of posts work best for your salon. We will share all of
these insights with your team so that you can continue posting once
we finish our initial three months.

Training your
staff

During these three months, we will communicate with your staff by
sending them tutorials on how to take good photos with their phone’s
camera, tips on taking videos, how-to use Instagram, Facebook and
Google My Business. Our training will ensure that staff will know the
best ways on using the features of each social media account, know
how to take a good photo or video and know how to schedule social
media posts going forward.

Get a FREE Consultation

If you’re interested in finding out more about how your salon can benefit from our social media starter kit, please fill out the form below and we’ll schedule a time to have a 15 minute free consultation.

Mamma Marketing