Search Engine Optimization (SEO)
For Hair Salons

Search Engine
Optimization (SEO)

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How SEO works

Effective SEO makes your salon’s website rank high in local and/or national search results. We achieve this by utilising the best practices for building and managing a website, as well as by posting engaging blogs that are optimized with relevant hair and beauty salon keywords.

How SEO works

Implementing the best SEO practices in the building and managing of a website, and posting engaging blogs that are optimized with relevant keywords, results in the website ranking high in local and/or national search results.

Importance of SEO

Customers may need to go to a salon for styling, but they make their decisions online. If someone wants their hair cut, coloured or styled, they use Google to search for hair and beauty salons in their local area. They might even type in a specific service or treatment. If your salon fits their criteria, you want to be the first business they find when they search for these keywords. 

With customers often turning to independent research before personal recommendations, it’s especially important to be in the top results. Your salon might not even be seen otherwise. In fact, 85% of people don’t click past the first page of a Google search, making a top 3–5 ranking an imperative for businesses. Don’t sacrifice customers and revenue by ignoring SEO.

Importance of SEO

Given that people spend so much time online, it’s no surprise that they’re also making their decisions online. In a matter of seconds, they can find anything on Google, locally or nationwide. For example, the search could be for a local business such as a hair salon, an Italian restaurant, a creche or school – or a nationwide search for something like “garden furniture”.

Gone are the days of people asking friends for advice and recommendations; people are now doing their own research by searching on Google, reading your reviews, and checking websites and social media. Therefore, it’s crucial to be found in the top search results, or you won’t even be seen. In fact, over 85% of people don’t even go past the first page on a Google search.

Consequently, being ranked in the top three to five search results has a direct impact on obtaining new customers and revenue.

Once Found, Always Chosen!

The work doesn’t stop once you’ve been found.

You then need to build trust and make a strong impression that convinces customers to book an appointment with you. Photos and reviews of your hair salon, as well as a lively social media presence, can give clients an idea of your character and the quality of your services, helping them decide.

High visibility + strong brand image = new customers! 

It takes around 4–6 months to achieve strong SEO organically. Although some salons might choose to pay for Google Adwords to gain visibility, this approach is too expensive in the long run. Instead, we work with you to boost visibility gradually and sustainably. 

Just to illustrate this fact, type into Google to find a product, business or organisation you are interested in. The options you will find on the first page will be good enough to locate what you’re looking for. 

Allow us to share our expertise. Just fill out the form below, selecting two competitors for us to analyse, and we’ll send you a free report within 48 hours with insights into how well the businesses you chose are doing, and what your salon must do to compete with them in the top search results.

Voilà!

Our Process

Our first step is to do a competitor report (for free). We check who your competition is online and what they’re doing to rank high in the top three to five results. We’ll then share our insightful report which explains what exactly your business has to do to compete and rank alongside (and above your competitors) in the top Google search results.

The two main factors which influence your ranking are your website being built with the best SEO practices and consistently posting engaging blogs optimized with keywords.

We prove our results in our monthly reports where we show you how many positions your business is moving up the Google search rankings for various keywords that we’re targeting.

Organically ranking in the top 3-5 on google immediately impacts new customers & revenue.

Our Process

Our first step is to do a competitor report (for free). We check who your competition is online and what they’re doing to rank high in the top three to five results. We’ll then share our insightful report which explains what exactly your business has to do to compete and rank alongside (and above your competitors) in the top Google search results.

The two main factors which influence your ranking are your website being built with the best SEO practices and consistently posting engaging blogs optimized with keywords.

We prove our results in our monthly reports where we show you how many positions your business is moving up the Google search rankings for various keywords that we’re targeting.

Organically ranking in the top 3-5 on google immediately impacts new customers & revenue.

Enquire about a plan that fits your budget and goals

A member of our team will explain what kind of results your business can expect, every business is different and it largely depends on the level of competition in your industry.

Level 1

plan 1

€700

two blogs per month

Level 2

plan 2

€1350

four blogs per month

Level 3

plan 3

€1950

six blogs per month

Enquire about a plan that fits your budget and goals

A member of our team will explain what kind of results your business can expect, every business is different and it largely depends on the level of competition in your industry.

Level 1

plan 1

€700

two blogs per month

Level 2

plan 2

€1350

four blogs per month

Level 3

plan 3

€1950

six blogs per month

Mamma Marketing