December 16, 2019 Alice K

Why your well located restaurant needs online presence

Study has discovered that around 89% of Internet users research restaurants online and that 62% of diners research online before eating out. 

A great location does not assure your success. Even if your restaurant is in the city center and you have your regular clients, there is still a large number of people who walk by and don’t enter. One of the problems why this happens is a poor online presence. That means that you don’t have an attractive and trusty website, you are not active on social media websites and, overall, you don’t have a solid marketing strategy.

Good location offline, bad “location” online

Search your restaurant’s name on Google now. Or search for a type of dish that you offer followed by your area. If you don’t find your business in the results, then be sure that people who search for the exact same things won’t find it either. You can solve this problem by using professional SEO services that will guarantee you a great “online location”. By doing this, you simply help your potential customers find you easier.

Brand and customer service

Having a good online presence shows that you are interested in growing your brand. People trust more businesses who go the extra mile than those who don’t.  By being active online, you give them a chance to know you better, to check out other peoples’ reviews about you and to interact with you. Through your photos and posts, people can get an idea about the quality of food, atmosphere and so on. Also, if they have a question (such as if your restaurant offers menus for children) they can easily ask you online.

Remember, your website and your social media presence are extensions of your restaurant. It directs customers to you and let them know more about you. Even though your business is going well, don’t forget that there is always room for improvement!

These are some of the main points that every restaurant should have on their site. However, there are many more things that you could include, for example, blog posts, videos or sample recipes. 

logo of mamma marketing, webmarketing agency

These are some of the main points that every restaurant should have on their site. However, there are many more things that you could include, for example, blog posts, videos or sample recipes. 

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