June 10, 2020 Chiara

Online Tasks Checklist for Hair Salons Preparing to Reopen

In many countries, there has been plenty of recent buzz surrounding the reopening of hair salons. Major newspapers have interviewed hair salon owners to document the process. Various cosmetology associations are releasing reopening guides. On this very site, we are running a series of blog posts to help hair salons find necessary information as they reopen (see our general reopening guidance and our post about communicating changes to your clients). 

It’s important to take advantage of these resources, especially if much-anticipated government guidance has yet to be released. But what about online guidance? 

Communicating with clients, attracting new ones, and mastering available online resources are all things you can learn about right now, from the comfort of your home. We’ve made it easy for you by creating a short checklist of online tasks that will help you prepare to reopen, as well as manage your reopening itself. o.

Before Reopening

  • Make sure your online booking system is ready:
    • If you haven’t already, pick a software to avoid spending loads of time with phone appointments
    • Determine how you should stagger appointments. Consider running a trial with your stylists to determine how long each slot should be to allow for disinfection between clients. Just as you don’t want to keep clients waiting by cutting things too close, you don’t want to overestimate appointment length, leading to lost time and money 
    • Organise new shifts in response to any changes to opening hours
  • Share what your salon is doing to safeguard clients’ health and safety on your website or in a blog post. Due to the length, you might want to link this as an article on your website and post that on social media rather than posting in full on social media or email
  • Share what clients should do for health and safety—use of masks, appointment notifications, contactless pay systems, etc—on your social media. Every client should know what to expect from their visit once you reopen
  • Email marketing: show some love for your mailing list!
    • More people will see a new email from you than a post on social media…
    • Include the updated policies for clients and staff in a series of emails (first, a positive reopening email, then second, a health and safety measures email and then the third email, once opened, send an email about how the salon has been over the first two days of reopening), if you want some more ideas, our team can get very creative with emails and social media… 
    • Consider selling gift vouchers so clients can support you even before you reopen (see our blog post on how to do this)
    • Continue to share at-home maintenance tips 
    • Offer deals on products clients can order from your website

In many countries, there has been plenty of recent buzz surrounding the reopening of hair salons. Major newspapers have interviewed hair salon owners to document the process. Various cosmetology associations are releasing reopening guides. On this very site, we are running a series of blog posts to help hair salons find necessary information as they reopen (see our general reopening guidance and our post about communicating changes to your clients). 

It’s important to take advantage of these resources, especially if much-anticipated government guidance has yet to be released. But what about online guidance? 

Communicating with clients, attracting new ones, and mastering available online resources are all things you can learn about right now, from the comfort of your home. We’ve made it easy for you by creating a short checklist of online tasks that will help you prepare to reopen, as well as manage your reopening itself. o.

As You Reopen

  • Keep those updates coming! Displaying any new guidelines on your website, social media and email newsletter  
  • Set up automatic booking notifications (email and text) which include:
    • Client expectations and health and safety protocols 
    • Brief questionnaires confirming that clients have no Covid-19 symptoms and have not been in contact with anyone who is infected 
    • Reminders that cancellations due to illness will not be penalised
  • Host virtual consultations to cut down on time in the salon 
  • Document your reopening on social media. Now’s the time to get creative with videos, graphics, and more!
    • Virtual tour of your salon ft. social distancing 
    • Quarantine hair “before and after” posts (lots of fun!)
  • Congratulate your stylists and yourself! These are rough times, but you’ve come this far and you will pull through 

We hope you find this checklist useful as you review your plans and begin to welcome back clients. With new, time-intensive routines in place at the salon, it can be difficult to keep up with everything, especially your online tasks. 

Nevertheless, we firmly believe that an online presence is essential for businesses, especially on the heels of a lockdown which has only increased the importance of online communication. Firstly, it benefits your clients, keeping them up-to-date as you reopen and instilling confidence in your health and safety plans. Secondly, it benefits you, as digital marketing can help you gain visibility and trust online. 

Whether you want to do it yourself or you want our team to help you develop a fruitful online presence, we kick things off with a completely free competitor report for you to see where you currently stand versus two local competitors of your choosing.

Our team specialises in helping hair salons maximise the use of an online presence. We offer marketing and online services for salons such as social media management, video editing, email marketing, SEO, maintenance, websites and more. 

We wish you a safe reopening.

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Mamma Marketing