How to Build an Online Presence for a Hair Salon
An online presence is integral to any successful business in the 21st century. More than ever, people are spending their time online, scrolling through social media streams, searching for places to go and things to do. Given that a staggering 86% of customers rely on the internet to find a local business and 4 out of 5 people conduct online searches for hairstyles and haircuts, it’s your responsibility to make sure they can find you!
If you have no online presence whatsoever, the prospect of venturing online can feel daunting — ‘where do I start?’, ‘what do I do?’. Don’t worry. We’re here to give you a few tips about how you can get online, get noticed, and get more customers to your salon.
The term ‘online presence’ is huge so we’ve decided to split it into three: social media, your website, and business online. Ideally, you should have both a website and social media accounts for maximum exposure and engagement, but this is a process, so we recommend taking it one step at a time.
Getting Your Business Online
It seems silly to say so, but the first step is fundamental: you need to get registered on Google My Business, TripAdvisor and Yelp. Just registering means you’ll appear when people search either for your business, or keywords relating to your business — an integral huge step in the right direction!
You should immediately start with politely encouraging your customers to leave positive reviews for you on these platforms; checking review sites is an essential part of someone deciding whether or not to choose you, so the sooner you clock these up, the better! It’s also important to respond to all reviews, be they positive or negative: this shows you care about your customers’ experiences.
Building a Website for Your Salon
1. Choose a Provider
There are loads of website providers out there, and you should do a bit of research and decide which one will suit your business best. Most offer a free option if you’re on a budget, but for a relatively low amount of money per month, you can get yourself a domain name, extra storage, support, and other features. Some of the most popular providers are Wix, GoDaddy, and WordPress.
2. Pick a Theme
A ‘theme’ is basically the frame of your site that all your content goes on to. Some are very complicated, but usually (and especially if this is your first site) the most effective are those that are clear and simple. This, too, will help your potential clients find what information they are after quickly.
3. Upload Your Content
Your content is probably the most important part of your website and has a huge impact in terms of whether someone chooses you over a competitor. You therefore need to have a clear idea of what should and shouldn’t be on there.
Your site should include:
- Contact details including location, phone number and email
- Links to social media platforms and review sites
- An ‘About’ section that briefly describes your business and what makes it stand out from your competitors.
- Some examples of your work (this could be in the form of a gallery)
- A blog to engage your followers and potential customers. This also really helps with SEO.
- Maybe not essential, but it’s worth considering some booking system to make the process of booking an appointment as easy as possible.
4. Spread the Word
Let everyone know that you’re now online! Have the address put on your promotional materials, business cards, and around your salon. Given that hair salons are inherently social places, too, make sure you talk about it! If people see that you’re excited about it, they’re much more likely to pay it a visit and share it with others.
Building an Online Social Media Presence for Your Salon
1. Get Registered
You should get registered on all the major social media streams: Facebook, Instagram, and Twitter. YouTube and others can come later if you feel inspired with a camera, but these are the main three you should be looking at.
Pick handles that match your brand and are appropriate to your name/product — if people are struggling to find you, they’re likely to search for relevant keywords. You also need to have a high-quality and striking logo or image to use for each profile.
2. Set Realistic Goals
Now that you’re registered, you need to set some realistic goals going forward. Look at what competitors are doing, do some research, and don’t let blind ambition take over — very few people are ever going to get 10,000 Instagram followers in a month! Perhaps aiming to post some content three or four times a week is much more achievable.
3. Think About Content
Think about what your clients and potential clients want to see online: would they rather have long articles, or a series of high-quality images? Do they enjoy being engaged and active with you online? If so, what works best? Maybe a poll? A Q+A session? Competitions? You need to note down all of your ideas and try them out: the better you get to know your audience, the better response you will get from them. High-quality content (particularly images) will be key in presenting your business as high-end, trustworthy, and professional.
You should also think about when and where your target audience will be. You can use geographical tags and hashtags to target people in your area who are more likely to pay you a visit. Also, think about when you post; posting at 1am on a Saturday morning is not the best later on idea, whereas if you post at 10am on a Sunday morning, you’ll be much more likely to reach people.
4. Maintain Your Salon’s Social Media Presence
You need to ensure that you stick to your post schedule and that all your content meets your high standards. This consistency reflects well on your business and assures clients that you care both about how you come across, and them as well. Interacting with your clients online shows you care about their opinions and reiterates that this isn’t a one-way process.
In order to understand your audience’s behaviour online, you can use free tools such as Google Analytics. This helps to map out the effectiveness of your posts and your audience’s engagement with you online.
It takes time and effort to build a really engaging and effective online presence, however, the gains to be made are enormous! If done properly, the investment will more than pay for itself.
Are you already online? SEO can be a powerful marketing technique for salons if used properly. If you’d like to know more about how your salon is currently ranking and what your competitors are doing to rank so high, get in touch with us for a free SEO report. We’d love to help 🙂