Genevieve Ryan
SEO Case Study
See how we helped this Galway dance academy optimise their online presence with our solid dance school SEO service that resulted in a steady increase in website visits, and class bookings from people who found their website through Google search.
The Proof
Genevieve Ryan, a dance school in Galway went from ‘nowhere to be found’ to ranking in the top 3 results of Google search for keywords such as “dance classes Galway”. Using the trading online voucher, combined with the development of a new website, booking automation, online payments and easy-access class schedules, this dance school flew up the rankings once we completed our advanced SEO strategy. They not only noticed higher conversion rates in the weeks that followed, their brand recognition and enquiry rates skyrocketed.
Google Maps Results
To maximise their reach we optimised Genevieve Ryan’s Business and Google Maps accounts, using every available resource the platform has to offer. We uploaded beautiful imagery and smart text that resulted in an increase in usage and enquiries from their Google profile. Not only did this strengthen their SEO, it widened their catchment area and made it easier for people to contact them and book dance classes via their website.
Where they ranked before and after Mamma
Where they ranked
before and after Mamma
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online dance classes galway
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kids dance classes galway
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adult dance classes in galway
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kids dance classes connacht
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adult dance classes connacht
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dance classes in galway
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hip hop dance classes galway
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dance classes in connacht
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online dance classes galway
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kids dance classes galway
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adult dance classes in galway
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kids dance classes connacht
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adult dance classes connacht
-
dance classes in galway
-
hip hop dance classes galway
-
dance classes in connacht
Google Search Results
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What we did
- To incorporate SEO for their dance website we completely redesigned the structure to successfully portray their brand and automate several tedious tasks such as online bookings and payments. We also used triggers to send relevant emails to web users once actions were taken on the site.
- Implemented our SEO strategy to help them rank higher on Google when people search for ‘dance classes in Galway.’
SEO Timeline
We secured the trading online voucher and got to work on Genevieve’s website design and SEO for dance classes. We then implemented an SEO plan to improve their ranking on Google search for keywords and phrases that they wished to be found for.
Week 1-8
Website work began
Week 8-10
We implemented the SEO strategy
- Determined which keywords had to be prioritised
- Added the keywords to every page of their website
- Carried out our link-building strategy to improve rankings on Google
Results
In the weeks and months that followed, Genevieve began to see positive results as more new clients booked classes via their website, having found them through Google search.
How people are finding Genevieve on Google
Over the past 3 months, 1,099 people have found Genevieve Ryan on Google because they are ranking high for keywords like “online dance classes Galway”, “kids dance classes Galway”, “adult dance classes in Galway” and more! This strategy is called SEO!
Results:
Direct
People who found Genevieve's business profile using their name or address
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Branded
People who searched for a brand related to their business
Results:
Direct
People who found Genevieve's business profile using their name or address
SEO
People who found the business by searching for a category, product, or service (aka target keywords)
Branded
People who searched for a brand related to their business
Actions:
19 Website Visits
People who accessed Genevieve’s website through Google Maps
4 Requests for Directions
People who asked directions to her dance academy on Google Maps
3 Calls
People who called Genevieve directly from Google
19
People have clicked to visit Genevieve's website
4
People have asked for directions to Genevieve's dance academy
3
People have called Genevieve directly from their Google Business profile
See what Genevieve has to say
“While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have.”
Compared to the other companies we have used in the past, Mama Marketing has been far and above the best. While building my website the team at Mama Marketing has been prompt and straightforward and they handle things very efficiently and are available for any questions I have…
Click to see more reviews
We work with all types of small businesses.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Your local enterprise office is paying 50% of all marketing expenses, it’s called the “Trading Online Voucher”
Find out how to use this effectively, and how we help with the whole process.
Schedule a consultation
Schedule a free consultation with a member of our team and we’ll provide lots of valuable information.
