Email Marketing

Crafting highly personalised and segmented email campaigns.

Email marketing remains one of the most effective ways of communicating with customers and prospects. We create email marketing campaigns that are personalized, highly targeted and eye-catching to ensure maximum conversion rates.

From telling your story to delivering your content to your audience at the right time, our team has the expertise to achieve powerful results for your business through email marketing strategies.

Our process

We take the time to understand your business’ goals and objectives, define your target audience and research what your competitors are doing, so we can help you do it better. Our team puts together a detailed email marketing strategy which is designed to take your customers on a conversion focused journey.

Our team of experts create effective email marketing campaigns which resonate with your customers and prospects are delivered to them at the right time, with the right message and eye-catching design, leading to an increasing ROI.

Step by step process

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Strategic planning

Our team takes the time to fully understand your customer personas and how we can segment your audience for the most effective communications. We help develop your tone of voice and deliver automation triggers to move your customers along the buyer’s journey.

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Eye catching designs

Our design team tailors each email to suit each target demographic for mobile, tablet and desktop devices. We ensure that any communication or storytelling, whatever the medium or channel, portrays your brand in every element of the email or landing page.

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Highly personalized

We evolve campaigns through content personalization and A/B testing to maximize your results. We tailor each email by leveraging subscriber data, making your emails feel more personal and relevant to improve their experience. Our goal is to build trust and loyalty to your brand.

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CRM integration

We help businesses use the data they have to improve brand loyalty and trust. The data from your CRM helps our team customize content, buyer personas and analytics, allowing us to create more meaningful relationships with your subscribers.

ANALYTICS

Segmentation

We improve conversion rates by creating specific customer groups based on certain behaviours or interests. Analytics from big data combined with AI improves marketing automation funnels and helps our team create highly relevant and timely emails.

MAINTENANCE

Marketing automation

Once our team understands your data and buyer personas. We automate campaigns to send the right content at the right time, nurturing prospects over a longer period of time through the buyer’s journey.

Pricing

Contact a member of our team to discuss how your business can leverage email marketing to build a loyal client base.

Mamma Marketing