Conway construction
Damian and Barry needed a new website to get their brand and services out there. They are a construction company serving South Dublin and Wicklow and have been in business for over 30 years.
Overview
Damian and Barry wanted to portray their quality of service on social media, on their website and be found on the first page of Google for target keywords in South Dublin and Wicklow. We set about designing a high quality website and social strategy that captured the attention of their audience once they were found on Google, thanks to SEO. Read on to see how we increased this company’s enquiry rate and streamlined their quote process.
Website
The old website was not responsive or user friendly, and did not look well on mobile devices. The site also lacked brand identity, not showcasing the quality of their work and their experience in the industry. Now, the new website shows people what they’re all about.
With one glance you can see these guys are the real deal and you can ensure you’re asking the right questions with their automated, and guided quote feature. This feature has also saved them invaluable time, identifying which leads are genuine before travelling to the site.
Website Timeline
The website was built to represent their business, showcasing their many different projects and unrivalled experience in the construction industry. Using high-quality photos, the website demonstrates their expertise and work, portraying their attention to detail and excellence.
Week 1
We designed the new website
Week 2
The design spec was approved and we began building
Week 8-10
We ensured the whole site was built with best practice SEO
Results
Conway Construction started receiving more web traffic, higher enquiry rates, and their automated quote feature saved them a whole lot of time.
SEO
Before we began their SEO strategy, Conway Construction was not being found on Google search. Now however, they are steadily moving up the Google rankings from page 8+ to page 1 and 2 for several keywords related to what they do such as, 1st for “Renovations builder Wicklow” and 13th for “Refurbishment builder south Dublin”. They’re also experiencing a steady increase in calls and bookings every month! This will consistently increase as their rankings get closer and closer to the top 3 search results for each of their target keywords on Google.
Where they ranked before and after Mamma
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Renovations builder Wicklow
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Renovations contractor Wicklow
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Small extensions builder Wicklow
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Small extensions contractor Wicklow
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Extensions contractor Wicklow
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Extensions builder Wicklow
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Refurbishment contractor Wicklow
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Refurbishment builder south Dublin
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Extensions contractor south Dublin
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Renovations builder Wicklow
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Renovations contractor Wicklow
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Small extensions builder Wicklow
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Small extensions contractor Wicklow
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Extensions contractor Wicklow
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Extensions builder Wicklow
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Refurbishment contractor Wicklow
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Refurbishment builder south Dublin
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Extensions contractor south Dublin
How did we do it?
- Every page on the website was optimised with keywords related to what Conway Construction offers.
- We implemented our basic SEO strategy that continued to have positive effects on their Google ranking for 5-6 months after the new website was published.
- Focused on keywords related to “Wicklow” and “South Dublin” as that is their preferred area to work in.
Week 1-8
Website Design & Build
Week 8-10
SEO Optimisation
- Identified what keywords Conway Construction needed to target
- Website was optimised with the target keywords
a. Frontend: what people can see and read on your website
b. Backend: what people can’t see or read that hugely impacts SEO
c. Implemented our basic SEO strategy
Results
Conway Construction started experiencing positive results in the weeks ahead with increased enquiries and website traffic.
Step 1
We got to know Damian, Barry and their team
Step 2
We brought our shared vision to life by creating a content plan for social media
Step 3
Planned 50+ posts to ensure quality and variety
Step 4
Posted all content and monitored the results
See what Barry has to say
“Highly recommend these guys as we would have went ahead with the services without the voucher that they did not have to go to thr trouble of helping apply for and get 2500 off.”
“Great communication with their team, Rory and John made everything easy, with a clear plan
from the start. They done our website, social media and made us visible on the first pages of google…
“From the first call I had a good feeling and the proposal made everything clear. The online stuff is not my strong point at all so to understand everything we needed to do was surprising. We knew being found on google was important but i had no idea what to do, it was all explained very clearly and they did what they promised.
Theplan they made was very easy for us to understand and follow. And all the services were done on time.
It was a very professional service throughout. They had designed and created our website on the estimated time and we were so happy with the final result. It truly represents who we are and and reflects the quality of service we provide our clients.
We noticed a pick up in calls and emails from people who found our website after a couple of months, so we’re happy that it is working as they promised.
They helped us apply for the trading online voucher from the local enterprise office that we had no knowledge about so they saved us a good amount too. Highly recommend these guys as we would have went ahead with the services without the voucher that they did not have to go to thr trouble of helping apply for and get 2500 off.
At first, we were hesitant about doing the social medias, but Rory explained that with our big collection of photos and videos we had would be good to showcase on social media, in about 60 posts or so. It was a good idea in the end, I know that some of our clients looked through the photos and videos on social media before deciding to choose us.
They also help us get more reviews by putting together the emais to our past clients about how the experience was. This is an essential part of our business and the lads did it quick and cheap.
We are really happy that things have been working for our website and social media. I can’t recommend these guys highly enough, especially if you don’t know what you should be doing online.”
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SOCIAL MEDIA
What we did
We created a content plan based on the Conway brand, their goals, target audience, and what they wanted for their social media as a whole. In this instance, they did not wish to post regularly on social media, so we designed a plan that allowed their social profiles to be more like online brochures. Using quality images, smart text, and a variety of job types, we posted across their social accounts so that when people check them out, they will see that their brand means business, directing them to enquire.
Instagram feed