Like so many others in the restaurant industry, COVID flipped the table on this small business. But a new adaptive approach to online marketing has put the wind back in their sails.
Had no online presence, no website to meet the rise of takeaway dining
No actionable knowledge of or experience with online strategies
Ineffective social media outreach - posting only a weekly menu on FB
Only relied on word of mouth for new customers
A nice simple website that’s easy to use - for the owner and for customers alike
Targeting new customers by introducing strong SEO practices to the site
Increasing outreach, showcasing the restaurants’ 30-year reputation online to potential new customers
Bringing their business up to date in the online marketplace. Teaching an old dog new tricks with online payment portals installed to increase reach and availability.
Develop a comprehensive and targeted marketing strategy for social media
Create in-house videos for social media and the website
Keep boosting community engagement and takeaway orders through online visibility
Moving ‘word of mouth’ promotion to a wider online audience
From having no website or online presence, to having a website taking orders
Starting from scratch in February with their online presence, they’ve moved into posting regularly on Facebook and Instagram which has helped increase takeaways and an increasing their online following with loyal and new customers.
Moyo Hair & Beauty started with Mamma Marketing in February, after three months, they were ranking 3rd for “hair salon in Dublin” and 7th for “hairdresser in Dublin”. After six months, they are ranking second for both. They also rank second and first for other targeted keywords, here’s what that looks like.