Horan's Restaurant

Like so many others in the restaurant industry, COVID flipped the table on this small business. But a new adaptive approach to online marketing has put the wind back in their sails.

  • Problems
  • Solutions
  • Next Steps

1.
Had no online presence, no website to meet the rise of takeaway dining

2.
No actionable knowledge of or experience with online strategies

3.
Ineffective social media outreach - posting only a weekly menu on FB

4.
Only relied on word of mouth for new customers

1.
A nice simple website that’s easy to use - for the owner and for customers alike

2.
Targeting new customers by introducing strong SEO practices to the site

3.
Increasing outreach, showcasing the restaurants’ 30-year reputation online to potential new customers

4.
Bringing their business up to date in the online marketplace. Teaching an old dog new tricks with online payment portals installed to increase reach and availability.

1.
Develop a comprehensive and targeted marketing strategy for social media

2.
Create in-house videos for social media and the website

3.
Keep boosting community engagement and takeaway orders through online visibility

4.
Moving ‘word of mouth’ promotion to a wider online audience

Problems

Solutions

Next Steps

  • 1.

    Had no online presence, no website to meet the rise of takeaway dining
  • A nice simple website that’s easy to use - for the owner and for customers alike
  • Develop a comprehensive and targeted marketing strategy for social media
  • 2.

    No actionable knowledge of or experience with online strategies
  • Targeting new customers by introducing strong SEO practices to the site
  • Create in-house videos for social media and the website
  • 3.

    Ineffective social media outreach - posting only a weekly menu on FB
  • Increasing outreach, showcasing the restaurants’ 30-year reputation online to potential new customers
  • Keep boosting community engagement and takeaway orders through online visibility
  • 4.

    Only relied on word of mouth for new customers
  • Bringing their business up to date in the online marketplace. Teaching an old dog new tricks with online payment portals installed to increase reach and availability.
  • Moving ‘word of mouth’ promotion to a wider online audience

A response to Covid & Takeaways

From having no website or online presence, to having a website taking orders 

A marketing strategy on social media

Starting from scratch in February with their online presence, they’ve moved into posting regularly on Facebook and Instagram which has helped increase takeaways and an increasing their online following with loyal and new customers.

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