Conway Contruction

A family-run business with a celebrated 30-year reputation but limited reach. New web design, outfitted with effective marketing tools is expanding their market.

  • Problems
  • Solutions
  • Next Steps

1.
Relied heavily on word of mouth and referrals among established architects

2.
No online presence or active campaigns reaching out to wider markets

3.
No way to publicise the amazing projects they have been involved in over the last 30 years

1.
Now visible to new potential customers outside their existing circle of contacts

2.
Strong online presence built with targeted keywords and SEO

3.
Showcasing their 30 years of experience through images, case studies, and testimonials

4.
Automated the “get a quote” function so that they receive an email with key questions answered by clients in order to qualify them before contacting/quoting the client

1.
A marketing plan for social media, email marketing, newsletters and advertising

2.
Dedicated marketing team to help build this new online business

3.
Email marketing campaign to reach irish communities around the world

Problems

Solutions

Next Steps

  • 1.

    Relied heavily on word of mouth and referrals among established architects
  • Now visible to new potential customers outside their existing circle of contacts
  • Develop a marketing strategy for social media and blog campaigns
  • 2.

    No online presence or active campaigns reaching out to wider markets
  • Strong online presence built with targeted keywords and SEO
  • Improve their Google search ranking for target keywords in Dublin and Wicklow
  • 3.

    No way to publicise the amazing projects they have been involved in over the last 30 years
  • Showcasing their 30 years of experience through images, case studies, and testimonials
  • Create more footage from the current projects and be consistent with before, during and after photos
  • Automated the “get a quote” function so that they receive an email with key questions answered by clients in order to qualify them before contacting/quoting the client

Portraying 30 Years Of Experience

After relying on word of mouth and referrals for most of its existence Conway Construction, they now have all photographed projects on the website showcasing their experience and excellence.

Reaching Potential New Customers

The efforts put into developing a strong online presence through targeting keywords and implementing the best SEO practices are now paying dividends as Conway Construction is being found by potential new customers within Dublin and surrounding areas.

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