Brannigans
See how we transformed the online presence of this stunning gastropub in Dublin (just off the iconic O’Connell Street), run by brothers, Paul and Padraig.
Overview
We not only redesigned Brannigan’s website with a new ordering system, online store and function room gallery, we also got to work on their SEO.
Website
After helping to secure the €2,500 grant from their local enterprise office (trading online voucher), we redesigned Brannigan’s website to align with Paul and Padraig’s vision, portraying the quality of service these brothers and their team provide.
During the pandemic it was vital that business continue as much as possible so we built an online booking system for customers to order takeaway for click and collect. In addition we also created an online store so that people could buy gift vouchers, and included an online gallery of their function rooms for event bookings.
Website Timeline
See how long it took us to transform Brannigan’s website and communicate their winning formula to the online world. As all websites should be, we ensured this new site was functional across all devices, as most people now search using mobile.
Week 1
Created a web-design spec for their new website
Week 2
Began the website redesign
Week 8-10
Completed the website redesign and implemented keywords for SEO on every page
Results
Just a few weeks after we completed the work, the Brannigan’s team started to see positive results with more customers, and great use of the new online system.
SEO
The website was designed with all the best SEO practices and we then implemented our targeted strategy to further transform their online reach in just a matter of months. We got to work targeting keywords such as ‘pub in Dublin’ and ‘Pub with live music Dublin’ to make sure Brannigan’s was found by the masses on Google search.
Where they ranked before and after Mamma
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Pub in Dublin City centre
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Bar in Dublin City centre
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Pub in Dublin
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Bar in Dublin
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Bar with food in Dublin City centre
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Best bar in Dublin
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Bar for Sunday dinner in Dublin City centre
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Gastro pub in Dublin City centre
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Gastro bar in Dublin City centre
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Pub in Dublin City centre
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Bar in Dublin City centre
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Pub in Dublin
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Bar in Dublin
-
Bar with food in Dublin City centre
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Best bar in Dublin
-
Bar for Sunday dinner in Dublin City centre
-
Gastro pub in Dublin City centre
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Gastro bar in Dublin City centre
How did we do it?
After we completed work on Brannigan’s website, we applied the best SEO practices to every page, optimising each of them with keywords related to what they wanted to be found for on Google.
Once this was done, we kicked off our basic SEO strategy, registering their new website on several high authority sites. This has provided great results as their rankings have steadily increased since the work was completed.
Week 1-8
Website work
Week 8-10
Website optimisation with SEO
- Learned what keywords Brannigan’s needed to be found for on Google
- Optimised every page of their website with the target keywords
- Implemented our basic SEO strategy
Results
Their team quickly saw great results in the following weeks with consistent custom during the pandemic and increased bookings and enquiries to date.
This investment gained instant results for Brannigans, so much so that we are now securing the second TOV to continue our SEO efforts and step into more niche and advanced strategies – they have never been busier!
Step 1
We got to know Damian, Barry and their team
Step 2
We brought our shared vision to life by creating a content plan for social media
Step 3
Planned 50+ posts to ensure quality and variety
Step 4
Posted all content and monitored the results
See what our clients have to say
It is a pleasure to deal with Mamma Marketing team. They helped me to build a website that works for me and my Clients. Also advised on my booking system so crucial to my Massage business. They are flexible with my Marketing needs. Thank you Mamma Marketing!
Angelika Heron
Relaxing Therapies
Thomas Treacy
Treacy Decor
Schedule a consultation
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SOCIAL MEDIA
What we did
We created a content plan based on the Conway brand, their goals, target audience, and what they wanted for their social media as a whole. In this instance, they did not wish to post regularly on social media, so we designed a plan that allowed their social profiles to be more like online brochures. Using quality images, smart text, and a variety of job types, we posted across their social accounts so that when people check them out, they will see that their brand means business, directing them to enquire.
Instagram feed